Two real runs of the panel: the film that shows who was asked and what they said, and the full report you receive.
A new hand cream sold online, against an ordinary product of its category. A panel of 10 synthetic respondents, on 7 AI models.
The new cream wins (8 of 10 picks as “best”). The acceptable price band runs from 12–15 to 35–40 lei, and the recommended launch price is 18–22 lei, with a real A/B test before the final decision.
Open the report (PDF) · 24 pagesThree messages for the same cream, against an ordinary ad. The same panel of 10 synthetic respondents.
The “Pain” message is picked by 7 of 10, but “Trade” has the higher composite score. The report declares no winner and says so openly: start with “Pain” and test “Trade” alongside.
Open the report (PDF) · 32 pagesSynthetic panel, indicative. These are examples of the format; they are not market validation.
The library holds profiles of real people, interviewed in surveys, alongside synthetic profiles weighted to the population.
262,152 profiles from over 50 countries: 154,152 real people interviewed in surveys (119,000 from European surveys, 33,000 from global surveys in 25 countries, and 2,000 US respondents with around 500 answers each), plus 108,000 synthetic profiles weighted by sex, age and education, whose opinions are produced by a model.
What we ask: At what price do they buy, and from what price is it too cheap or too dear?
Who answers: Adults of the selling country, by income and age; recent European surveys.
What we ask: Do they understand it, want it, choose it over what they use now?
Who answers: A representative sample by country, sex, age and region; European surveys.
What we ask: Which of several messages stops the scroll and is believed?
Who answers: People in the campaign target: age, urban or rural, income.
What we ask: How much do they trust companies, institutions, or what the company says?
Who answers: Adults from several countries, compared with each other; European surveys.
What we ask: What matters to them: safety, status, freedom, family?
Who answers: Value segments drawn from surveys with dozens of attitude questions.
What we ask: How do they see new technologies and how much would they use them?
Who answers: Adults from 25 countries on every continent, from global surveys.
What we ask: The same question asked in several countries: where does the product work?
Who answers: The same sample structure in each country, from over 50 countries.
What we ask: What do they pick when choosing between real options, not only what they say they want?
Who answers: Real respondents with hundreds of answers each, for the US market.
