Market Intelligence Report
Appendix
Methodology
Desk research across public pricing pages, review platforms and community threads. Signals are sampled and coded by theme; counts are indicative, not census.
Directional. Public signals were sampled, not exhaustively counted.
Evidence & sources
| Source | Type | Note |
|---|---|---|
| Pricing pages (SAMPLE set) | Public web | 12 entries coded |
| Review platforms | Reviews | Themes only, no quotes reproduced |
| Community threads | Forums | 40 threads sampled |
Uncertainty notes
- Community voices over-represent vocal users.
- Prices change; snapshot values are SAMPLE.
Research scope text
Sample scope: EU freelance studios of 2–10 people, invoicing and time tracking workflows, public reviews, community threads and pricing pages.
Market & alternative signals bars
Relative signal strength per alternative category (SAMPLE index 0–100).
[ [ "Spreadsheet templates", 78 ], [ "All-in-one suites", 64 ], [ "Accountant-led process", 51 ], [ "Dedicated add-ons", 33 ] ]
Pricing reality table
| Category | Typical price | Implication |
|---|---|---|
| Free templates | €0 | Anchors expectations low |
| Suites | €15–29 (SAMPLE) | Bundle value is hard to beat |
| Planned offer | €39 (SAMPLE) | Needs a sharp time-saved story |
Community & review themes list
- “Chasing late payments” is the recurring pain, more than creating invoices.
- Switching away from a suite is seen as risky.
- Local tax compliance is a trust requirement, not a feature.
Red-team challenge list
- What if studios only feel the pain at quarter end?
- What if the suite ships the same feature next quarter?
Cheapest next test text
Run two SKPTIK variants (€19 vs €39, “get paid faster” vs “invoice in 30 seconds”), then a small SKPTST landing test.
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