SKP✳
Behavior & Funnel Decision BriefSAMPLEReady
Sample report with illustrative demo values. Not a real study, customer or market claim.
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Behavior & Funnel Decision Brief

Executive summary

A’s concrete time promise outperformed B at every funnel step (SAMPLE data).

The biggest drop-off for both is signup → checkout.

Payment counts are too small to support a pricing conclusion.

01 / 05

What happened

Across 1,240 SAMPLE visitors, A produced 62 signups vs 31 for B.

02 / 05

What it likely means

Speed is a stronger hook than health outcomes for this audience — likely, not proven.

03 / 05

Variant comparison

Events per variant (SAMPLE counts).

A · “Plan in 5 min”B · “Eat better”
Visit
620620
Click
186124
Signup
6231
Checkout
1911
Payment
63
04 / 05

Step conversion A (SAMPLE %)

Visit → Click
30%
Click → Signup
33%
Signup → Checkout
31%
Checkout → Payment
32%
05 / 05

Recommended action

Adopt A’s headline; test visible pricing next.

Next stepRe-run SKPSIS on pricing before scaling spend.
The SKP suite
Adversarial research

Research designed to disagree with you.

Logical next step →Explore SKPSIS
Synthetic decision panel

Where ideas meet resistance.

Explore SKPTIK
Observe real behavior

Test behavior, not opinions.

This report