Live Experiment Results Report
Live Experiment Results Report
SAMPLE subject: landing page test for a meal-planning app
Variant A converted visitors to signups about twice as often in this sample.
Executive summary
- A’s concrete time promise outperformed B at every funnel step (SAMPLE data).
- The biggest drop-off for both is signup → checkout.
- Payment counts are too small to support a pricing conclusion.
1,240 (SAMPLE)Visitors
€180 (SAMPLE)Budget
7Run time (days)
01
Signals statement
We observed behavior, not opinions: clicks, signups, checkout starts and payment attempts from real visitors.
02
Funnel summary
Events per variant (SAMPLE counts).
A · “Plan in 5 min”B · “Eat better”
Visit
620620
Click
186124
Signup
6231
Checkout
1911
Payment
63
03
Behavioral read
Visitors respond to a concrete, time-bound promise. Interest collapses when price appears.
04
Segment differences
| Segment | Signup rate A | Signup rate B |
|---|---|---|
| Mobile | 9.1% | 4.6% |
| Desktop | 12.4% | 5.9% |
05
Friction points
- Price revealed only at checkout.
- Account creation required before preview.
06
Next decision
Whether to show price earlier and remove forced signup.
07
Recommended next experiment
A vs A+visible price, 7 days, same budget.
Methodology. Two landing variants split 50/50 on paid social traffic. Events tracked: click, signup, checkout start, payment intent. No personal data beyond consented analytics.
The SKP suite
Observe real behavior
Test behavior, not opinions.
This report