SKP report — Appendix

Appendix

Methodology

Two landing variants split 50/50 on paid social traffic. Events tracked: click, signup, checkout start, payment intent. No personal data beyond consented analytics.

Small real-traffic sample. Directional signal, not definitive validation.

Evidence & sources

Source	Type	Note
Analytics events	Behavioral	SAMPLE export
Ad platform	Traffic	Spend and reach (SAMPLE)

Uncertainty notes

Sample size too small for fine segment claims.
Paid traffic may differ from organic visitors.

Signals statement text

We observed behavior, not opinions: clicks, signups, checkout starts and payment attempts from real visitors.

Funnel summary funnel

Events per variant (SAMPLE counts).

A · “Plan in 5 min”B · “Eat better”

Visit

620620

Click

186124

Signup

6231

Checkout

1911

Payment

[
 [
  "Visit",
  620,
  620
 ],
 [
  "Click",
  186,
  124
 ],
 [
  "Signup",
  62,
  31
 ],
 [
  "Checkout",
  19,
  11
 ],
 [
  "Payment",
  6,
  3
 ]
]

Behavioral read text

Visitors respond to a concrete, time-bound promise. Interest collapses when price appears.

Segment differences table

Segment	Signup rate A	Signup rate B
Mobile	9.1%	4.6%
Desktop	12.4%	5.9%

Friction points list

Price revealed only at checkout.
Account creation required before preview.

Next decision text

Whether to show price earlier and remove forced signup.

Recommended next experiment text

A vs A+visible price, 7 days, same budget.

The SKP suite

Adversarial research

Research designed to disagree with you.

Logical next step →Explore SKPSIS

Synthetic decision panel

Where ideas meet resistance.

Explore SKPTIK

Observe real behavior

Test behavior, not opinions.

This report

Live Experiment Results Report

Appendix